| Step 1 - Create your social media profile |
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Creating a social media profile is as important today as creating a web site was back in the '90s. A social media profile on DirectMarketingSocial.com is used in conjunction with your web site, Facebook and Twitter accounts, Youtube and all of the other online tools.
- A Direct Marketing Social social media profile is the hub for your online content
- It consolidates your online presence
- Easier to share content to other social networks
- Every feature (image, site link, video, etc.) can be optimized to be found in searches
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Step 2 - Customize your look |
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Just as you would customize your company's booth at an event, you can customize your profile to match your current branding. Add your logo, create custom color schemes to match your web site. We will even customize your profile for you. Contact Support and request a customized profile at no cost.
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DirectMarketingSocial.com Profile |
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Step 3 - Stepping out to communicate |
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Social media will work for you if you work it. You wouldn't build an event booth for your company just to walk away from it and hope someone understands what your organization does. Instead, you step out in the aisle and invite people over to speak with them. With an DirectMarketingSocial.com social media profile you can:
- Invite other marketing professionals, entrepreneurs, companies, resellers, distributors and wholesalers to connect with you
- Provide updated status on your company
- Allow and select those you want to network and connect with through DirectMarketingSocial.com
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| Step 4 - Add images and gain attention |
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An event booth contains logos and product images. Load your DirectMarketingSocial.com profile with images about yourself and/or company. Adding images to your profile will:
- provide visual information about yourself and/or company
- tell the story of your company and it's employees
- be a great tool for reference
- be used to create a portfolio of product images
- document events
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Step 5 - Blog: Building relationships through communication |
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A blog is a group of articles that you provide your customers and other professionals. It is optimized content that can be found in searches and provide the reader with the ability to comment and interact with your company. Blogs can be used to:
- provide information about your company's products and services
- let customers and others understand who you are and what your company does specifically
- can include any topic to help generate response from others
- build relationships through communication
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| Step 6 - Tell a story using video |
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One of the greatest tools to communicate with customers and prospects is through video. Adding video to your DirectMarketingSocial.com profile provides the public with a professional location to view information about your company. Adding video can:
- enhance your professionalism by eliminating the random and often non-appropriate content viewed on other video sites
- lead to customers and others viewing other documentation and information about your company
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| Step 7 - Groups |
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Encourage your market and customers to connect with you through DirectMarketingSocial.com. Create groups to provide specific information and encourage feedback. Adding Groups can:
- allow you to create specific topics and messages and allow the customer and prospect to join and participate with each group
- allows the customer to participate with your company building relationships and encouraging trust.
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| Step 8 - Events: Connect with your constituents |
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Whether a physical event or online, create events and encourage customers and interested prospects to participate with your company. With DirectMarketingSocial.com you can create events and manage participants for:
- Trade Show Events
- Company meetings and events
- Sponsored events such as mixers, lunches, dinners
- Industry Awareness
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